A sad day for the Australian festival scene today, with Soundwave Festival promoter AJ Maddah announcing on his Twitter account that the rock festival has been cancelled due to low ticket sales.
I am devastated to have to announce the cancellation of Soundwave 16 due to poor ticket sales. I am very sorry. I tried my best. #SW16
Thank you to all the fans, bands and people who supported the event for the last 12 years. i wish we could have ended it on a better note.
He then going on to take a shot for those who took constant shots at him, warning that the "internet hate squad" is running out of festivals to take down:
Great triumph for the internet hate squad and the trolls. Congratulations guys. Only thing is, you are now fast running out of targets.
Sadly, it isn't the first time that a festival that has been organised by AJ has been cancelled, with Warped Tour, Harvest Festival, and the ubiquitous Big Day Out all folding in the last 3 years due to various reasons. Australia once had a case of having too many festivals to choose from, a music fan's dream. Question now is, what's next for the future of the travelling festival?